Your AI teammate for small businesses

Consider it handled.

Truepenny keeps you organised and handles the busywork in the background: replies, quotes, bookings, invoice chasing. Anything that really matters waits for your OK.

Works on WhatsApp, email and SlackNothing big happens without your say-soEverything it does is on the record

Watch it work

A minute of Tuesday morning

Requests come in. Penny handles them, asks for your OK where it matters, and keeps everything organised in the background.

WhatsApp07:42
J. AlvarezHi, do you replace boilers? Ours has given up this morning. We're in Harborne.
PennyQuote for Alvarez ready: £1,840, from your price list. Send it?
yes
PennyDone. Quote sent and filed. I'll chase it politely on Friday if there's no reply.
Enquiries
Annual service · K. Patel Penny · filed from email
Boiler replacement · J. Alvarez Penny · filed from WhatsAppQuote drafted · £1,840Needs youSent · approved by you
In progress
Radiator repair · Unit 4Dan · Thursday
Sent & waiting
Bathroom refit · H. Colequoted Monday · nudge due Fri
the record17:05 · Quote sent to J. Alvarez · held for your OK, you said yes · on the record
07:42. A request lands on WhatsApp.

This is the real product, playing out a typical morning.

How it works

Three steps, then Tuesday evenings are yours

Tell it how you run things

Tell Penny how your business works and set your rules. Ten minutes, once. No software to install, nothing to babysit.

Hand over the busywork

Replies, scheduling, follow-ups, chasing invoices, research, admin. It works in the background, around the clock.

Stop thinking about it

The big things, like messages to customers and money, always wait for your OK. The rest just gets done, and all of it goes on the record.

Rings true

Named for a coin of genuine metal. Every action carries its receipt.

Quietly capable

Works in the background, around the clock. No fuss, no theatre.

Genuinely human

Plain speech and warm manners, with your customers and with you.

Why you can trust it

Accountable, down to the penny.

Truepenny writes down everything it does and why, as it happens. You can read the whole story any time. And the big things, like messages to customers and money leaving, always wait for your OK.

It cannot skip your approval. That part isn't a promise; it's how it's built.

the record · one quote, start to finish
07:42New request from J. Alvarez, on WhatsApp
16:02Quote drafted from your price list
16:48Held. £1,840 is over your limit, so it waited for you
17:05You said yes. Quote sent and filed
every action, written down as it happens

A working day

A Tuesday, handled

Penny gets on with the day and keeps a note of everything it does. Only the decisions that genuinely need you reach your phone.

  • 07:40Replied to 3 overnight quote requestsdrafts from your price list
  • 09:12Booked M. Osei for Thursday 14:00confirmed on WhatsApp
  • 11:05Chased invoice #241 (14 days overdue)polite nudge, second of three
  • 13:30Filed 6 receipts to the right foldersmatched to jobs
  • 16:48Held for your approval: £1,840 quoteover your auto-send limit
"Quotes used to go out three days late. Now they go out while I'm still on the roof, and it has never once broken my prices."
Sam K.six-person plumbing firm · sample customer voice

Pricing

One monthly plan. No surprises.

Every plan includes credits, which are simply Penny's working time. The meter is always visible, and modules show their cost before you add them. No surprises; that's rather the point of us.

Solo

One user. The essentials plus two modules, sized for a one-person trade.

Team

Up to 20 people. The full catalogue, sized for a busy small firm, priority support.

Studio

More than one business under one owner, with custom work included.

Get Tuesday evening back

Join the early list. When it's your turn, hand something small over and see how it feels.

Join the early list